6 tips for creating more effective PowerPoint presentations

Microsoft PowerPoint is a popular presentation resource in both the academic and business worlds. But when most of us are tasked with creating a presentation on our own, we discover we don’t know how to properly use PowerPoint to create a strong, memorable presentation.

Most professional presenters that utilize PowerPoint are in agreement that the most essential thing to remember when making a presentation is not to overwhelm your audience. Slides flooded with information often confuse and bore, not engage, your audience.  And even worse, text heavy slides are usually read by the audience, and in the process, the speaker is ignored.

With this in mind, here are 6 things to think about next time you are building a PowerPoint presentation:

  1. If your presentation centers on a narrative, stick to a small number of slides that contain powerful supporting images, text and statistics. Use the slides to make a point, not steal the show.
  2. If you are presenting how-to’s or other instructional information, don’t be afraid to create dozens of slides that individually highlight only a single key idea or concept.
  3. When presenting a process or structured data use bullet points, not sentences or paragraphs. This helps the viewers’ eyes move down the slide and catch each item.
  4. If you can avoid it, don’t use Clip Art, animations or fancy slide transitions. When it comes down to it, they distract from your presentation and reduce the effectiveness of your message. 
  5. Focus on branding your business by keeping your logo on every page and keeping your presentation consistent with your color palette.
  6. Practice first! It’s often quite obvious to an audience if you haven’t practiced your presentation using your slides before getting on stage. Avoid the embarrassment and get your timing and speech dialed in before you present.

By following these tips, you may be on your way to more effective presentations for your business.

For more professional tips and tricks for using PowerPoint make sure you check out this Inc. article.