The TED Conference happens twice a year, and brings together people from the technology, entertainment, and design fields. TED gives these people a platform to demonstrate their knowledge and ideas in an 18-minute time span.
The conference, taking place this week, is full of great presenters and ideas. These are just a few of them.
Ford Motor Company
Due to the fact the global population is expected to grow to 9 billion people by 2044, the people at Ford are looking for a way to prevent the constant gridlock that is seemingly inevitable on our nation’s highways and streets.
Ford sees a future filled with cars that can communicate with each other in real-time. SYNC, from Ford, is the first version of this technology. It performs many functions, such as 911 Assist and Vehicle Health Reports and is onboard about 3 million vehicles.
The future iterations of this technology will be able to automatically re-route you to avoid traffic based on real-time data being sent from other cars, among other things.
Deb Roy is the co-founder of Bluefin Labs and his presentation centered on the first 90,000 hours of his son’s life and the video that went along with it. Roy’s team built a machine-learning system that analyzed the video and broke down the evolution of his son’s learning.
Bluefin Labs hopes to expand this technology to study things such as how audiences react to television advertisements and other forms of media. Using this technology, they are already looking at Twitter, Facebook and blog posts to help big ad agencies understand how their television advertisements resonate with online audiences.
This system could be a great way for businesses to better understand their audiences’ impressions of them.
These are just two of they many profound ideas and products that have been presented thus far at this year’s TED Conference. If you’d like to check out some other cool ideas, check out this Inc. article.